Based in London, Gazprom Marketing and Trading (GM&T) trades oil and gas in global markets for Russian parent company Gazprom. In early 2011, GM&T prepared to move its headquarters to a new London office. IT staff assessed how to provide cost-effective integrated multichannel communications for staff, including traders who depend on instant communication. They selected a unified communications solution based on Microsoft Lync, which includes Microsoft Lync Server 2010 and the client component, Microsoft Lync 2010. This platform integrates instant messaging, presence, audio, and voice communications, and as a result, staff can switch instantly between different communications channels, getting the information they need fast. Impressed by the system’s capabilities and the quality of the telephony, GM&T has started to deploy Lync in other trading offices.