Webfortis is a Microsoft partner with deep expertise in Microsoft Dynamics CRM. As an early adopter of the Microsoft Dynamics Marketplace, Webfortis made its social add-on for Microsoft Dynamics CRM available to customers via the web. Although this add-on, called Parrot, has only been listed on the Microsoft Dynamics Marketplace for a short period of time, Webfortis has seen results in growing visibility, brand recognition, and sales, with one customer of Parrot growing into a deployment of Microsoft Dynamics CRM that exceeded 100 seats.

ZSL is a global consulting, outsourcing, and technology services company that specializes in industry-specific solutions, outsourcing, and integration services. After learning about the Microsoft Dynamics Marketplace, a website where partners can post their solutions for prospective customers, ZSL was quick to join. In adopting the Microsoft Dynamics Marketplace, ZSL has taken an incremental approach, starting with its add-ons for Microsoft Dynamics CRM. From this, the company has, with little effort, achieved 10 customer inquiries of which one led to a sale.

PowerObjects is a Microsoft partner with deep expertise in Microsoft Dynamics CRM. Although the company focuses on providing consulting and implementation services, its add-on solutions for Microsoft Dynamics CRM remain attractive to customers and partners alike. When Microsoft launched the Microsoft Dynamics Marketplace, PowerObjects was quick to recognize the opportunity. After making its add-ons available on the Microsoft Dynamics Marketplace, PowerObjects now receives around four to six trial subscriptions per day, of which 3 percent convert to sales and even large-scale deployments of Microsoft Dynamics CRM. Through the Microsoft Dynamics Marketplace, the company aims to drive recurring revenue of U.S.$50,000 per month and has made an effort to do so without having to build a new sales channel or changing its business model as a value added reseller.

Absalon International is an independent software vendor (ISV) based in Sweden. The company has 15 employees and provides add-on solutions for Microsoft Dynamics CRM that target the needs of the life sciences, consumer goods, and professional services industries. After Absalon engaged in an early-adoption program for Microsoft Dynamics CRM 2011, Microsoft presented the company with the opportunity to be one of the first partners to offer its solutions on the Microsoft Dynamics Marketplace. Absalon was quick to abide and, within only six months, the company has seen the website generate 20 to 40 new leads per month, of which one or two turn into new business, accounting for 5 to 10 percent of the company’s overall revenue.

Newly launched internet marketing technology provider Hydra adopted a cloud-based solution to track and analyse the language used about its customers’ products on the web. The company launched its One platform using the Windows Azure cloud operating system, Microsoft SQL Azure, and Microsoft Silverlight browser plug-in. Because of the scalability of Windows Azure, Hydra is delivering results to customers in 20 minutes that would have taken up to three weeks by traditional methods.

Visa wanted a new payments service for small online purchases. The company worked with the Microsoft Services Solutions Development Centre in Sydney to develop and deploy payclick by Visa. Using an agile development process, Visa and the SDC incorporated frequently changing requirements without delaying delivery.

Pinehill, a new entrant in the direct-to-consumer online retail segment in India, sells infant and children’s clothing. The management wanted to increase growth and penetration and bring the flexibility and convenience of online shopping to young parents. They opted for Microsoft Dynamics CRM 4.0 as it integrated with ease with the online shopping portal. It automates campaign management, while giving shoppers a personalized experience, each time they log in. With this solution, it gives the team visibility into stocks at the warehouses and inform customers about the lastest offerings.

Matrix—the internet company for Telecom Italia—focuses on technology and digital marketing. It delivers Virgilio.it, which provides news, music, email, and video services to around 15 million users a month, as well as around 8,100 local websites for towns in Italy. In a highly competitive environment, Matrix wanted to improve customer experience, support more sophisticated marketing initiatives and cross selling, and drive users to revenue-generating sites. In 2004, Matrix began using FAST Enterprise Search Platform—now owned by Microsoft—and has subsequently enhanced the environment with Bing Maps and Microsoft FAST Search Server 2010 for Internet Business. Customers receive more accurate search results, increasing the number of click-throughs. With more than 500 sales agents, the local advertising business is achieving triple-digit growth, driven by enhanced enterprise search features.

Telstra Media Classifieds wanted to improve the invoicing system at their online listings business, Trading Post. They wanted to eliminate legacy systems, manual data transfer processes and costly double-checking of customer invoices. In late 2010, Telstra Media Classifieds deployed Microsoft Dynamics® AX with the help of Microsoft® Gold Certified Partner, Tectura. The new billing system integrated with the company’s back-end Oracle data warehouse. It gives staff excellent business performance visibility, and generates reliable invoices in a fraction of the time taken by its predecessors. Telstra Media Classifieds has dramatically cut their overheads, reducing invoicing staff by 75% and server infrastructure by 50%. Customers now get a better, faster service, and the business can grow more easily because its invoicing system can be easily integrated with many other platforms.

buuteeq’s initial product is a Digital Marketing System (DMS) for hotels that helps drive direct engagement with prospective guests by putting the hotels’ brands directly in front of potential guests via the marketing channels where over 90% of hotel discovery and buying decisions are made: on the Web, on mobile phones, and in social networks such as Facebook. By using Microsoft® Expression Studio 4 Ultimate™ with Blend and SketchFlow to build the first version of its DMS, buuteeq was able to create realistic prototypes more rapidly and gather internal and client feedback more effectively. As a result, buuteeq realized significant time and cost savings and had the necessary tools to bring a better, more advanced product to market.