The City of London is an ancient organization using modern technology to deliver services to a large and complex range of constituents that includes local residents, visitors, small businesses, international corporations, embassies, and over 300,000 daily
commuters. Microsoft Dynamics CRM has enabled the city to unify how and where it stores data, providing a single view of customer information. Now when a customer makes a query, service agents can see who they are, what services they receive, what their service
history is, and so on.