blinkbox is a UK movie and TV streaming service that is enjoying terrific growth. However, the company’s London datacenter loomed as a barrier to future growth. To quickly and cost-effectively gain access to the prodigious amounts of compute power and storage
needed to perform video encoding, blinkbox moved to the cloud—specifically, Microsoft Azure. By moving its entire video workflow to Microsoft Azure and unplugging its datacenter, blinkbox will save millions of dollars, gain the ability to scale IT infrastructure
on demand, and deliver a great customer experience on multiple consumer devices. The company is taking advantage of Microsoft Azure to expand its business and deliver more content to more customers, with outstanding reliability and quality.