Weetabix Food Company is the second largest manufacturer of cereals and cereal bars in the UK. Its brands include Weetabix, Alpen, Ready Brek, Weetos, Oatibix and Alpen cereal bars and it exports to more than 80 countries around the world.
Today it is the UK’s number one selling, most trusted and most recommended cereal brands. Historically Weetabix had a ‘spider’s web’ of 3rd party applications with complex integration points which were costly to maintain. Weetabix is deploying Microsoft Dynamics
AX globally in order to provide real-time business intelligence across all of its divisions.
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