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Posted: 4/1/2014
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Weetabix Limited Weetabix chooses Microsoft Dynamics AX for its scalability and repeatability in a global roll-out.

Weetabix Food Company is the second largest manufacturer of cereals and cereal bars in the UK. Its brands include Weetabix, Alpen, Ready Brek, Weetos, Oatibix and Alpen cereal bars and it exports to more than 80 countries around the world.
Today it is the UK’s number one selling, most trusted and most recommended cereal brands. Historically Weetabix had a ‘spider’s web’ of 3rd party applications with complex integration points which were costly to maintain. Weetabix is deploying Microsoft Dynamics AX globally in order to provide real-time business intelligence across all of its divisions.

This is a Video Only Case Study. Please be sure to view the available video for additional information.

Solution Overview

Organization Size: 2000 employees

Software and Services
  • Microsoft Dynamics AX 2012 R2
  • Microsoft Dynamics AX

Vertical Industries
Consumer Goods

United Kingdom


Columbus Global (UK)