2-page Partner Case Study
Posted: 4/3/2012
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Assistance Software PSA Specialist Grows Customer Exposure and Reseller Channel

Assistance Software, headquartered in Naarden, Netherlands, provides its professional-services automation solution, Assistance PSA, in several different versions, tailored to fit professional-services companies’ software environments and specializations. The company showcases Assistance PSA on the Microsoft Dynamics Marketplace and obtained Certified for Microsoft Dynamics status for its solution. Customers around the world use Assistance PSA to work with Microsoft Dynamics CRM 2011, making use of the different flavors of the solution for consultancies; architecture and engineering companies; marketing and advertising firms; and IT companies. Assistance PSA is designed to make it easy for professional-services organizations to manage projects, contracts, finances, resources, and time; it integrates smoothly with Microsoft Dynamics ERP solutions and already-present financial software. On the Microsoft Dynamics Marketplace, Assistance PSA for Microsoft Dynamics CRM 2011 has the highest-possible average review rating: a solid five.

Generating Increased Visibility

There are three types of inquiries that Assistance Software receives through the Microsoft Dynamics Marketplace: from companies that want to use Assistance PSA, those that want to resell it to their own customers, or both. Martijn van der Hoeden, CEO at Assistance Software, says, “During January 2012, we already had more new contacts through the Microsoft Dynamics Marketplace than in all of 2011. I believe part of the reason is that many customers are planning or performing their upgrades to Microsoft Dynamics CRM 2011 and are looking for a professional-services automation tool that fits their business and works well with that solution.” After reviewing the Microsoft Dynamics Marketplace listings, most of those interested in taking the next step schedule an online demo with Assistance Software.

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* We’re seeing a significant increase in how the Microsoft Dynamics Marketplace and Microsoft Dynamics add-in certification foster new relationships with customers and reseller partners. *

Martijn van der Hoeden,
CEO, Assistance Software

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Growing the Partner Channel

The Microsoft Dynamics Marketplace plays a vital role in Assistance Software’s development of its own, expanding partner channel. Currently, close to 60 value-added resellers are certified to resell Assistance PSA. “Prospective partners review our Microsoft Dynamics Marketplace entry to see what we have to offer and get a sense of what the potential of our solution is for their business,” says van der Hoeden. “The fact that Assistance PSA is a Certified for Microsoft Dynamics solution is essential for these companies. Without the certification, they would not even consider us and we would have to grow our reseller channel differently. The effort we invested in our Microsoft Dynamics Marketplace listing and obtaining certification is essential to our business, and we will generate a substantial return from it. I should also add that our certification raises the visibility with the Microsoft field, increasing our exposure to many new opportunities.”

Driving Global Business

Recently, Assistance Software relaunched its website to make it even easier for new customers and partners to connect. van der Hoeden and his team watch traffic closely to see where visitors come from and how they spend their time on the site. Their findings may also lead to updates and enhancements in the company’s listings in the Microsoft Dynamics Marketplace, which in turn will bring more traffic to the website. “We are increasing our presence in the Microsoft Dynamics Marketplace country sites as we grow our global business,” says van der Hoeden. “I’m thrilled to see us build more new relationships through this efficient, extremely credible resource.”

About Assistance Software
Microsoft partner Assistance Software specializes in providing professional-services automation software that integrates with Microsoft Dynamics CRM and ERP solutions and other Microsoft products. With customers and partners all across the globe, Assistance Software serves a broad spectrum of businesses in the professional-services market. Martijn van der Hoeden founded the rapidly growing company in 1990.

About the Microsoft Dynamics Marketplace
The Microsoft Dynamics Marketplace is an online service designed to help customers find trusted Microsoft Dynamics experts, applications, and services that enhance and easily integrate with Microsoft Dynamics solutions.

Powered by the Microsoft Pinpoint platform, the Microsoft Dynamics Marketplace provides greater visibility to Microsoft partners. With the Microsoft Dynamics Marketplace, customers can search partners, applications, and services by product, business issue, or location. With listings to serve customers both locally and worldwide, finding the right Microsoft Dynamics expert, application, or service is easier than ever.

For More Information
To learn more about the Microsoft Dynamics Marketplace, visit:
www.microsoft.com/dynamics/marketplace

Solution Overview



Organization Size: 35 employees

Software and Services
  • Microsoft Dynamics CRM 2011
  • Microsoft Dynamics
  • Microsoft Dynamics CRM

Vertical Industries
IT Services

Country/Region
Netherlands

Languages
English

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