Video Only
Posted: 5/21/2013
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University of Washington UW Uses CRM to Stay Connected with Students from Enrollment Through Graduation

From the time\u0026nbsp;prospective students show interest in a Continuing Education (CE) program at the University of Washington\u0026nbsp;to\u0026nbsp;the time they decide\u0026nbsp;to enroll is typically 6 to 18 months. The university needed a way to track interactions with students\u0026nbsp;from the earliest stage. Clark C. Westmoreland, Assistant Vice Provost of Professional and Continuing Education at the University of Washington, explains, \u0026quot;We were dropping a catalogue on their doorstep once a year with the hopes they would enroll.\u0026quot;\u0026nbsp;After implementing Microsoft Dynamics CRM, the university\u0026nbsp;can\u0026nbsp;profile students' informational\u0026nbsp;needs, deliver what they're interested in, maintain an ongoing relationship with them, and ultimately track student outcomes through graduation and beyond.

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Solution Overview

Organization Size: 25000 employees

Software and Services
  • Microsoft Dynamics CRM 2011
  • Microsoft Dynamics AX 2009

Vertical Industries
Higher Education

United States