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Posted: 9/20/2010
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Dedeman Hotels and Resorts International Hotel Chain Accelerates Reporting and Budget Processes with New BI Tools

Dedeman Hotels and Resorts International needed to improve the efficiency of its reporting and budget processes. The company deployed beta versions of Microsoft SQL Server 2008 R2, Microsoft PowerPivot business intelligence tools, and the beta version of Microsoft SharePoint Server 2010 so employees could share and analyze data faster and more effectively. The easy-to-use solution also provides controls over access to sensitive corporate information.

Business Needs

Dedeman Hotels and Resorts International is a major hotel chain based in Turkey. The company owns and operates 22 hotels and resorts in Turkey, Northern Cyprus, Bulgaria, Uzbekistan, and Syria with a total of nearly 4,800 rooms.

* SQL Server 2008 R2 and the new BI tools help take the workload off the accounting and IT departments by putting more information into the hands of our hotel employees.  *

Saruhan Ince
Project Development Manager
Dedeman Holding

Creating budgets and projections is a challenging task for companies in the hospitality industry. Factors such as regional or global economic conditions, surges in the number of holiday travelers, marketing campaigns, and the skills of local hotel managers can determine how successful a chain is in filling its rooms. Historically, Dedeman performed its reporting and budget work using manually intensive and occasionally error-prone processes. These entailed entering data in Microsoft Office Excel spreadsheet software at each hotel, and then having large spreadsheets—averaging 17 megabytes or larger—transmitted by email to the chain’s headquarters. More manual data handling and consolidation was then needed to sort through the information.

“The system created a lot of problems for us,” says Saruhan Ince, Project Development Manager at Dedeman Holding, the parent company of the hotel chain. “The process was inefficient because it took a lot of time to get the information from our separate hotels, and the information was sometimes inaccurate. The managers and employees at different hotels did not always understand how to handle the information. It also created problems for me when I used to be the budget and control manager. I had to create numerous formulas and links in Excel, which makes the process prone to error.”

Working with the company’s executive management, Ince and the IT team began looking for a more efficient technology solution that could help streamline these mission-critical business processes. The goal was to make it easier for employees at the chain’s hotels to enter information and for headquarters managers to quickly view that information to make more informed decisions.


Dedeman Hotels, working with Microsoft Gold Certified Partner Netron Technology, upgraded to Microsoft SQL Server 2008 R2 data management software and deployed related business intelligence (BI) products, including Microsoft SQL Server PowerPivot for Microsoft SharePoint. PowerPivot for SharePoint works with Microsoft SharePoint Server 2010 to deliver a set of server-side applications, services, and features that support collaboration among enterprise employees. The Dedeman IT staff began a pilot test of SQL Server 2008 R2, SharePoint 2010, and the related BI tools in January 2010. The company plans to make the software available to about 60 employees throughout the company later in 2010.

Additionally, Dedeman is using PerformancePoint Services in Microsoft SharePoint Server 2010 to monitor and analyze important metrics. These include scorecards, analytical charts, and key performance indicators such as monthly financial data and weekly operational forecasts. With cascading filters—part of the solution that Netron designed—IT administrators can customize dashboard views for specific job responsibilities. At Dedeman headquarters, administrators plan to use permissions functionality to carefully manage access to specific information.

Dedeman is also using Microsoft SQL Server PowerPivot for Microsoft Excel. With this free, downloadable BI technology, employees can work with hundreds of millions of rows of data inside Microsoft Excel 2010, delivering much of the analytic power of Microsoft SQL Server Analysis Services to the desktop.


By deploying SQL Server 2008 R2, SharePoint Server 2010, and the PowerPivot tools, Dedeman is moving toward a much more efficient and productive system for performing mission-critical reporting and budgeting tasks. The software dramatically speeds up the time it takes for data to arrive at corporate headquarters from individual hotels. What’s more, the tools are easy to use, ensuring quick adoption by hotel managers and senior corporate executives. Additionally, the IT department can carefully manage who has access to specific information, which helps to protect sensitive corporate information.

Expedited Data Delivery

Ince says the new PowerPivot tools have vastly speeded up the delivery of important information to business decision makers. “One example is our ‘pickup’ reports, which show the development in business at a specific hotel between two dates,” Ince says. “In the past, it would take 20 minutes or longer to pull information from an Excel spreadsheet to create a single report. With SQL Server 2008 R2 and the new BI tools, the information is available in just a few seconds.”

Easy-to-Use Software

The new software provides familiar, intuitive functionality, which helps to facilitate adoption among Dedeman employees. “The PowerPivot BI tools are easy to use and make it possible to do new tasks that were difficult in the past,” says Ince. “We’ve created dozens of different reports and have built custom tables that individual hotel managers can use to do a lot more of the analysis of their own business activities. SQL Server 2008 R2 and the new BI tools help take the workload off the accounting and IT departments by putting more information into the hands of our hotel employees.”

Tighter Controls over Data

The PowerPivot tools and SharePoint Server 2010 provide ways for Dedeman management to carefully control who has access to specific information. For example, managers at individual hotels see only their own data, and senior executives at company headquarters have access to a range of hotel-specific and enterprisewide information. “We’re able to carefully control the distribution of data on the SharePoint Server 2010 intranet based on management policies,” says Ince. “With SQL Server 2008 R2 and SharePoint Server 2010, we can deliver more data for business decisions while helping to protect company information.”

This case study is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.
Solution Overview

Organization Size: 2200 employees

Organization Profile

Dedeman Hotels and Resorts International owns and operates 22 large, upscale hotels in cities in the Middle East and central Asia. The company is headquartered in Istanbul, Turkey.

Software and Services
  • Microsoft SQL Server 2008 R2 Enterprise
  • Microsoft SharePoint Server 2010
  • Microsoft Excel 2010
  • Microsoft SQL Server PowerPivot for Microsoft Excel

Vertical Industries


Business Need
  • Business Intelligence and Reporting
  • Data Management

IT Issue
Data Warehousing


Netron Technology