1-page Solution Brief
Posted: 7/16/2013
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Fitbit Wellness Company Promotes Active Lifestyles with Tablet App, Wearable Motion Trackers

“We want to give our customers the best possible tablet experience—one that makes sense for them and improves their lives. Windows 8 gives us the tools that we need to do that.”
—Eric Friedman, Chief Technical Officer and Cofounder, Fitbit

Business Needs
Fitbit began with a mission to make the world a healthier place. It sells monitors that measure wearers’ steps taken, calories burned, and sleep patterns. Data is synced to the cloud, where it is available for customers on the Fitbit website and through mobile apps that provide customers with data access from anywhere.

In 2011, Fitbit began investigating how the upcoming Windows 8 operating system could enhance the Fitbit experience. “Most of our customers use Windows, so it’s important to give them a great experience,” says Eric Friedman, CTO and Cofounder of Fitbit. “We were excited by the new UI design and features like Live Tiles, so we decided to make our first tablet-optimized app for Windows 8.”

Fitbit used the expertise of partner nVentive to build an app that fits seamlessly into the Windows 8 interface. “The Modern UI lends itself to the types of data we want to show,” says Sumner Paine, Senior Product Manager at Fitbit. “During the app development process, we were also working on a new design for the Fitbit dashboard. We released the first instance of the new dashboard design as part of the Windows 8 app. We’re now bringing the new design to other platforms.”

App usage statistics have shown Fitbit that customers interact with a tablet app differently than a phone app. “On a tablet, people dig deeper into their data to see what patterns emerge over time,” explains Paine. “So we’ve focused the user experience on providing historical trends and helping customers explore their data in ways that encourage more active lifestyles.”

Fitbit is using its Windows 8 app to engage more with its customers and to help them engage more with Fitbit services.
  • Most Fitbit customers use Windows, and Fitbit is giving them the best possible experience by adding a Windows 8 app.
  • By providing customers with new ways to explore collected data, Fitbit encourages them to exercise more and lead healthier lives, which is the company’s mission.
  • Fitbit services are built on data collection and analysis, so the company can use the Windows Store Dashboard to gather download and usage statistics that help guide product improvements.
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Solution Overview

Organization Size: 150 employees

Organization Profile
Fitbit, based in San Francisco, California, was founded in 2007. The company promotes healthy, active lifestyles with its wearable movement sensors, data tracking web tools, and mobile apps.

Software and Services
Windows 8

Vertical Industries
Consumer Goods

United States