Wunderman Case Study
How’d they do it?
Microsoft Silverlight™
Silverlight delivers rich, cross-platform, interactive experiences, including animation, graphics, audio, and video.
Microsoft Expression Blend™
Expression Blend is the professional design tool for creating engaging Web-connected experiences for the Windows operating system.
Adobe® Photoshop®
The Wunderbread Gingerman
“Gingerbread is tasty.”
Kass Sells
Wunderman Managing Director, Global Client Lead
The Situation
Wunderman Agency creates the world’s first all-Silverlight™ interactive holiday pastry.
Wunderman’s Team Microsoft wanted to make the best use of their holiday card to demonstrate proficiency in Silverlight, their client’s emerging Next Generation Web technology.
The Challenge.
Concept to launch in two weeks. Go!
In addition the usual challenges around creating a politically correct holiday concept with broad appeal, the interactive team was tasked with developing the entire project in Silverlight.
The Solution.
Let them eat gingerbread.
The team created a custom gingerbread cookie-decorating program using only Silverlight. The holiday message featured an e-mail with a link to a landing page where users could design their own naughty or nice gingerbread man (or woman) and send the personalized treat to a friend. In turn, these friends could create their own digital confection and pass it on.
The Upshot.
(Let them) build it and they will come.
Can you say “viral”? Almost two thousand internal and external Microsoft clients received the card and many passed it on, increasing Silverlight Plugin downloads—an extra holiday gift for Microsoft. The Microsoft team was so thrilled with the creative use of Silverlight that they featured the card on the Silverlight.com site throughout the holiday season.
About Wunderman
Wunderman is the original and most diverse marketing services network in the world. Our powerful creative campaigns reach customers wherever they are—online, on-the-move, or in their homes or offices—and incite action, lifelong relationships, and measurable business results. Since 2002, Wunderman work was recognized with 25 Lions at the prestigious International Advertising Festival-Cannes Lions, including the coveted Direct Grand Prix two years in a row. In 2006, the Wunderman network was recognized with nearly 300 awards. This year, the Wunderman network ranked fourth in Advertising Age’s Top 10 Digital Agencies and our expertise is acknowledged regularly in the press and by industry analysts. Wunderman, part of Young & Rubicam Brands, is a member of WPP (NASDAQ: WPPGY). For more information, visit www.wunderman.com.
