Publiceret: 12/11/2013
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Yonghe King Intelligent POS System Supports Chinese Restaurant Chain's Rapid Growth

Yonghe King, a Chinese quick-service restaurant chain and subsidiary of the Jollibee Foods Corporation, wanted better support for rapid business growth. To ease problems brought on by expansion, the company implemented a point-of-sale (POS) system from Partner Tech Shanghai Company based on Microsoft technology that connects hundreds of POS devices running Windows Embedded to a corporate network based on Windows Server and Microsoft SQL Server. Better access to business intelligence (BI) data helps busy executives make better decisions. In addition, since implementing the centralized solution in 2011, the company has halved the time it takes to open new stores and expects to save approximately CNY¥800,000 (US$130,000) annually. The familiar interface also improves efficiency for sales staff, who, as a result, deliver better customer service.


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* By implementing a standardized POS solution from Partner Tech based on Windows Embedded, we can halve the time it takes to open new stores and save about ¥800,000 annually.  *

Billy Yu
IT Director
Jollibee China

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Business Needs

A leading quick-service restaurant chain in China, Yonghe King is a subsidiary of Jollibee Foods Corporation, which is headquartered in the Philippines and has more than 2,500 stores worldwide. The rapidly growing chain includes 300 venues in the major cities in China, and Jollibee planned to increase that number to 1000 stores by 2018. To meet its goals, however, the company needed to upgrade its POS solution. There was also limited integration with back-end systems, which made it difficult to analyze sales data and design effective promotions. Ultimately, the BI limitations hindered the company’s ability to ensure product availability and respond quickly to customer demand in individual stores.

The company also wanted to ease business expansion. The company faced numerous challenges, including multiple technology vendors and standalone POS devices that required separate, onsite visits for upgrades and maintenance. Instead, Yonghe King wanted a centrally managed solution that would connect multiple POS systems at the front of each restaurant to back-office computers and a corporate data center. “We wanted a POS system that we could implement more quickly,” says Billy Yu, IT Director at Jollibee China. “Initially we only had 70 stores, but after we expanded to 300 our old model no longer met our needs.”

Improving efficiency for store employees was equally important. The basic, DOS-based POS system was cumbersome to use, and the company wanted devices that would be easier for employees to work with.

Solution

In June 2011, Yonghe King began working with Partner Tech Shanghai Company, a division of Partner Tech Corporation Worldwide, to implement a new POS system based on the Windows Server, Windows Embedded POSReady, and Windows operating systems, and Microsoft SQL Server software.

Partner Tech, a global provider of solutions for the retail, food, and hospitality industries, chose a Windows Embedded platform over Linux to take advantage of built-in features such as enhanced security. It also believed it would be easier to create a standardized solution with Windows Embedded, which provides easier connectivity to multiple peripheral devices and applications.

The company replaced stand-alone cash registers in each restaurant with Partner Tech POS T6910 devices, which are networked with a back-office PC running Windows. The PCs all connect to a Windows Server computer running in the Yonghe King headquarters in Shanghai. SQL Server databases are also installed on the PCs and the central server.

The POS systems include a touchscreen and an integrated card reader, cash drawer, and receipt printer. In addition to handling sales, the devices also process loyalty cards so that customers receive points when they make purchases.

Employees are issued cards that provide role-based access to POS functions and enable them to quickly clock in and out of shifts.

The POS system automatically sends the order to a kitchen printer and routes sales information to the office PC. Restaurant managers use the PCs to analyze sales data and upload the information to the central server for companywide BI activities, including reporting. In turn, corporate managers use the BI data to execute promotions and revise menus, which are then pushed out to each store and POS system.

The information improves inventory management as well. “Let’s use beef noodle soup as an example,” says Yu. “The POS devices tell us not only that we are selling exactly 1.6 million a day across all locations, but also how many we are selling at individual stores. As a result, we have a more accurate idea of how much inventory to deliver to each restaurant.”

Partner Tech manages the system remotely using its proprietary software and features built into the Windows operating system. Yonghe King is already planning enhancements with help from Partner Tech, including integration with a production and inventory control system in the kitchen.

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* The intelligent system anchored by Windows Embedded is comprehensive, with POS devices that send information to back-end systems for analysis. As a result, we can make data-driven decisions, such as … implement new loyalty programs that we estimate will increase profits by up to 8 percent. In short, the solution helps us better manage both point-of-sale and after-sale analysis more effectively.  *

Billy Yu
IT Director
Jollibee China

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Benefits

Yonghe King is making better business decisions, easing business expansion, and improving efficiency and customer service with an intelligent POS solution from Microsoft and Partner Tech.

Drives Better Business Decisions

The company is using the solution to drive better business decisions. “The intelligent system anchored by Windows Embedded is comprehensive, with POS devices that send information to back-end systems for analysis,” says Yu. “As a result, we can make data-driven business decisions, such as expanding stores that are doing well. Or we can push promotions out to POS devices in individual stores, as well as implement new loyalty programs that we estimate will increase profits by up to 8 percent. In short, the solution helps us better manage both point-of-sale and after-sale analysis more effectively.”

Cuts Business Expansion Time in Half

The intelligent POS system has been deployed at all 300 existing restaurants and will roll out to each new location. As a result, Yonghe King expects to expand business operations more quickly and affordably. “In the past, it could take about a month to open a new store,” says Yu. “But with a centralized POS solution anchored by Windows Embedded, we can open a store in approximately two weeks.”

Multiple factors support the company’s aggressive growth plans, including centralized management, better access to business data, and easier training. “By implementing a standardized POS solution from Partner Tech based on Windows Embedded, we can halve the time it takes to open new stores and save about ¥800,000 annually as a result,” says Yu. “Now we feel that we can achieve our goal, which is to go from 300 to 1000 stores by 2018.”

Improves Usability and Efficiency

Yonghe King reports that the familiar interface based on Windows Embedded not only simplifies training, but also improves operational efficiency which in turn enhances customer service. For example, the streamlined touchscreen speeds customer service. “In the past, it could take five separate steps to order a meal,” says Yu. “But with a POS solution based on Windows Embedded, it takes just three steps to get the same result. “


This case study is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.

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Organisations størrelse
2000 medarbejdere

Organisationsprofil

Yonghe King, a rapidly growing quick-service restaurant chain with 300 outlets in China, is a subsidiary of the Philippine’s Jollibee Foods Corporation.


Hardware
Partner Tech POS PT6910 devices

Software & Services
  • Windows Embedded Posready 2009
  • Microsoft SQL Server 2005
  • Windows 7
  • Microsoft Windows Server 2003

Industri(er)
Food & Beverage

Land
China

Languages
English

Partner(e)
Partner Tech Shanghai Company