Apollo Munich Health Insurance, a joint venture between The Apollo Hospitals Group, its associates and Munich Health, operates as a standalone health insurer. It offers innovative health, accident and travel insurance solutions on a pan-India
basis. Headquartered in Gurgaon, the company has more than 50 offices across major metros and category-A cities and towns.
Apollo Munich wanted to increase the level of engagement with its customers. For this, the insurer set up an integrated health and wellness portal that enables customers to carry out their health and lifestyle
assessments and manage medical reports on a single platform. The company leveraged SharePoint to launchhttps://www.myapollomunich.com, which is currently open for their enterprise customers.
||Our first touch-point with the customers is at the time of policy initiation. Later, we see them either for the renewal of policy or at the time of claims. This leaves a large dormant period where we don’t get to interact much with
our customers. We wanted to close this gap and know them better to manage their health through a health and wellness support platform.
| Krishnan Ramachandran
Apollo Munich Health Insurance
Apollo Munich already has an interactive website with several testimonials from its satisfied customers. However, the company wanted to deliver a personalized service that would enable customers to manage their health goals. This led Apollo Munich to launch
an integrated health and wellness portal -
The company wanted to increase its interaction with the customers and better manage their health. “Our first touch-point with the customers is at the time of policy initiation. Later, we see them either for the renewal of policy or at the time of claims.
This leaves a large dormant period where we don’t get to interact much with our customers. We wanted to close this gap and know them better to manage their health through a health and wellness support platform” saysMr. Krishnan
Ramachandran, COO, Apollo Munich Health Insurance.
“This engagement with our customers is important for a sustained business model and in return, a happy customer base. This unique portal would help Apollo Munich understand our customers better based on which we could design and deliver targeted wellness
plans and personalized services to our customers says Dr. Bhabatosh Mishra, Senior Vice President, Underwriting and Product Development, Apollo Munich Health Insurance.
“We offer end-to end healthcare services through the Apollo ecosystem, which includes hospitals, pharmacies and insurance. So it was a natural fit for us to have a health and wellness management portal,” addsMr.
Ashish Agarwal, Senior Vice President, InformationTechnology,
Apollo Munich Health Insurance.
When Apollo Munich started evaluating various portal technologies, they were looking for a solution that had the following capabilities:–
“The availability of skills in the market for Microsoft SharePoint, the ease of use, and out-of- the-box capabilities that we could leverage to expedite our time to market, tilted the balance in favor of SharePoint. Besides, the solution offered a better
Total Cost of Ownership (TCO),” says Mr. Agarwal.
The company went in for SharePoint because it found that the technology aligned well with its goals. “We didn’t want to have a heterogeneous mix of technologies as it becomes difficult to manage. Most of our development happens on .NET and we wanted to remain
aligned to SharePoint, .NET and related technologies,” he adds.
Apollo Munich leveraged SharePoint to set up the health and wellness management portal – https://www.myapollomunich.com. The portal provides various tools and
dashboards to customers to manage their health goals.
“This site is not for product sale. We have our corporate website which showcases our products. Once a customer buys our policy, he gets additional wellness services through this wellness portal,” saysMr
||The availability of skills in the market for Microsoft SharePoint, the ease of use, and out-of-the-box capabilities that we could leverage to expedite our time to market, tilted the balance in favor of SharePoint. Besides, the solution
offered a better Total Cost of Ownership (TCO).
| Ashish Agarwal,
Senior Vice President – IT
Apollo Munich Health Insurance
With the help of SharePoint, Apollo Munich has enhanced its engagement with its customers by letting them track their health goals proactively and educate / inform them on lifestyle management through content distribution.
Dashboards for Managing Health Goals
This unique portal -
https://www.myapollomunich.com - offers dashboards to its enterprise customers. Users can input their medical test reports and health goals such as weight, BP and cholesterol management and create personalized wellness plans. They can also access health
articles, medical test reports, prescriptions, and even track appointments.
Wellness Plans for Corporate
The portal enables a company to keep a tab on the health of its workforce. It can gain insights into the percentage of employees suffering from diabetes or obesity. Having visibility into these trends will help companies roll out targeted wellness programs
for its employees.
Increase Engagement with Customers
Apollo Munich has currently launched this portal for a few corporate customers but plans to soon allow its retail customers to access the portal and manage their health profiles. The company would like health and wellness to be a way of life for its customers,
The Way Forward
Apollo Munich has laid out a roadmap for the portal. The first phase, which is about wellness and lifestyle management, is in place already. Future of lifestyle management will include additional capabilities like device integration and analytics. The health
coaches and doctors assisted by these technological capabilities will be able to better manage the health of Apollo Munich’s members.
“The aim is to offer the Apollo ecosystem as a single product to the customer and be a one-stop shop for all health and wellness needs,” adds
Apollo Munich also has an intranet solution based on SharePoint which is being used as a collaboration platform within the company. In the future, the company intends to integrate the two.
Microsoft SharePoint Server 2010
Microsoft SharePoint Server 2010 is the business collaboration platform for the enterprise and the Web.
For more information about Microsoft SharePoint Server 2010, go to:
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For more information about Apollo Munich Health Insurance products and services, visit the website at: www.apollomunichinsurance.com
This case study is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.