App-Marketing & Appconomy
When you develop and publish an app to the store, you want it to become famous, be downloaded and rated many times. Maybe you even want to earn money with it. On this page we will give you some background information and tips how you can make your apps stand out from the crowd.
First we will have a look how you can make your app found and downloaded many times. Following these tips will help you reach the 100 downloads you need for our competition.
Every successful app story starts with a good rating. The more good ratings you have the higher download numbers you will get.
What has to be done to get a good rating? Here are some general tips from industry experts.
- Localize your app smartly
Multi-Language, different currency and local symbols increases usability.
- Make your app do one thing – but right
Most of the successful mobile apps aren’t complex behemoths. They are tailored to one specialized task that they do efficiently and beautifully.
- Deliver Excellence
Make sure that your app has no bugs, use fast application switching, and provide engaging experience.
- Adopt the new Design Style
Conformant apps are featured more frequently.
- Use Live Tiles & push notifications
Add more value to you app by providing live information on the start screen.
- Update your app frequently (every 2-3 month)
This shows users that you support them actively and improve you apps.
Unfortunately, very often people don’t rate apps even though they use them frequently. What can you do then?
- Promote your app
Once your app is published, promote it. Very helpful are blog post, announcements on Facebook, Twitter, etc. Don’t forget to ask people to rate your app when they’re satisfied.
- Increase your app ratings out of your app
On this page you can find a guide how you can ask people to rate you Windows 8 app from within the app. The same guide is available here for Windows Phone developers. The key here is subtlety and a non-intrusive, friendly tone. If the user clicks on “don’t remind me again”, he means it.
- Listen to your user’s feedback
Read the reviews that your users leave for your app. They will tell you if your app is missing core features, has usability-issues or bugs.
What other ways do exist to increase the number of downloads?
- Publish your app globally
This helps you to reach a larger audience and you also can profit from a fast growth occurring in new markets.
- Publish Windows 8 apps for x86, x64 & ARM
You can reach a larger audience, but some more testing is required.
In this section you will get an overview on how you can earn money with your apps. There are several ways how to do it and reading this introduction should allow you to decide what will work for you.
Actually there are three different ways how you can monetize your app:
- Users have to pay in order to use a full version of your app
- The user can add functionality through in-app purchases
- Using the app the user will see in-app advertising
So let’s explain the three possibilities in more detail.
In a first step you have to decide if the user has to pay for the app itself. If plan to do so, best practice is to offer a free trial version of your Windows 8 or Windows Phone 8 app. This will help you to get much more downloads and also more revenue than without a trial option. Nobody likes to buy an expensive app without having seen if it meets the expectations.
Example 1: Let the user test the full version of your app for 3-7 days. After this period he has to buy the app in order to continue to use it. For Windows 8 apps, no specific code in your app is needed for this, the store provides this functionality.
Example 2: Let the user to download a limited version of your app to use it forever. If he wants to use the full version, he can buy an upgrade from trial. There is a “trial API” that you can use to limit features of your app in case it is being used in trial mode.
A second possibility is to add in-app purchase options to your Windows 8 or Windows Phone 8 app. Let’s say your app has some good basic functionalities. Users can unlock additional functionality though in-app purchases right from inside the app. This is a far more effective way to monetize your app as it is a fully working, free app – listed in the popular “free apps” category. Users that like and regularly use your app are much more likely to spend some money to enhance its functionality.
It is important not to cripple an app on purpose and only make it usable through in-app purchases. This upsets users.
Example 1: You have a shopping list app, where the user can save his list locally on his phone or tablet. Then you can add an in-app purchase option where the user can activate the option to save his shopping list in the cloud to be synchronized on all his devices.
Example 2: You have a game where the user has the possibility to do cool things paid by an in-game currency. He now can buy this in-game currency through an in-app purchase.
Example 3: Show in-app advertising and add a “close” button on the ad. When the user clicks it (he wants the ad gone), show him an option to pay a small amount to permanently remove the ads from the app.
The last option to earn money with your app is to add some in-app advertising. This can be done by the advertising SDK provided by Microsoft for Windows 8 and Windows Phone 8 which is distributed as part of the Windows 8 SDK / Windows Phone 8 SDK – or by a number of third party in-app-advertising solutions.
Think twice about where you put ads in your app as permanently covering areas of the screen with ads may make the app look cheap.
Now it’s up to you to decide which business model suits best with your app. You also can combine different option, for example a paid app like a game with additional in-app purchase such as new gaming levels. On the other hand be careful with in-app advertising in paid apps, user probably won’t like it.