Getting Started with Digital Marketing using the Microsoft Web Platform
Brief Description
The Internet is a very powerful tool that helps you grow your business through globally scalable marketing. Learn how to do this easily and effectively using the Microsoft Web Platform.
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Overview
This paper looks at what is involved with building a presence on the Internet and what you can do to market it and to understand how and where your customers are using it. You’ll look at the technologies involved in starting and maintaining a web presence, and how Microsoft technology and the Web Platform Installer makes getting and using this technology easy, as well as applications and frameworks that are available from other vendors and Open Source communities.
The focus of this paper is on Digital Marketing, so it will focus on the key layers and mechanisms that may be used by businesses and marketing professionals, giving insights into why they are important to your overall marketing mix, and how you can leverage them using tools and software provided by the Microsoft Web Platform.
