CRM software: Microsoft Dynamics CRM for manufacturing
As manufacturers increasingly turn to demand-driven business models, customer centricity has become top-of-mind for executives across the supply chain. To meet customer needs and deliver a consistent customer experience, all sales, marketing, and service teams need to connect information and services across marketing outreach, sales exchange, and service delivery channels.
Effective CRM can connect sales, marketing, and services across a complex ecosystem of manufacturing relationships--partners, direct and indirect sales channels, distributors, retailers, and service providers. Microsoft Dynamics CRM provides a platform for managing this diverse array, helping manufacturers simplify complexity and build a customer-centric business.
Top features quick reference guide
Sales channel and opportunity management | | • | Connect processes across sales, marketing, and services to maximize customer responsiveness | | • | Manage complex networks of relationships | | • | Generate collaborative quotes and proposals quickly | | • | Facilitate daily sales activities for higher revenue/close rates |
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Marketing programs and intelligence | | • | Anticipate trends and target marketing campaigns to actual customer demand | | • | Provide sales channels with easy access to current, accurate information | | • | Inform marketing activities and decision making with accurate customer information and changing market requirements | | • | Develop and effectively implement collaborative marketing campaigns with partners |
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Services scheduling and resource management | | • | Manage and schedule maintenance, repair, and support | | • | Schedule services with full visibility into resources needed to support an activity | | • | Optimize service scheduling, including enterprise prerequisites, resource availability, and customer preferences |
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Operational effectiveness: Business intelligence and process management | | • | Implement CRM functionality that is easy to use and that helps people work faster and smarter | | • | Unify activities across the delivery chain | | • | Map functionality to specific manufacturing models, including lean manufacturing, just-in-time (JIT), and agile manufacturing | | • | Gather, analyze, and act on customer information across the enterprise and throughout the supply chain
| | • | Integrate with other systems: Legacy, ERP, shop floor control, inventory, financial, and sales order processing |
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Familiar, relevant, flexible
Microsoft Dynamics CRM works as a native extension of the Microsoft Office system, with a familiar Office Outlook experience that promotes fast user adoption and high utilization. By delivering consistent processes and real-time insight across the enterprise, Microsoft Dynamics CRM frees people to excel at their individual roles and work together more effectively. Its technological flexibility makes it fast to deploy, simple to customize, and easy to manage.
Next steps
Discover how Microsoft Dynamics solutions can help your organization:
| • | Find product information about Microsoft solutions for manufacturing. |
| • | Evaluate Microsoft Dynamics CRM by downloading a complimentary 90-day trial. |
| • | Contact your local Microsoft partner to find the best product for your manufacturing company. |
