Shell Card Services, the world’s biggest provider of fuel card services, wanted a 'best in class' solution to consolidate their myriad self-hosted legacy systems into a single, modern system. Microsoft Dynamics CRM was selected as the ideal solution, and since implementation it has provided a significant number of benefits. Admin tasks have been greatly reduced, which has enabled the sales force to spend more time with customers, generating revenue. Microsoft Dynamics CRM also makes it easier for them to identify and target higher value accounts. Customer service levels have improved; customers receive their cards sooner and can therefore transact with Shell sooner. Reporting has been made much easier, because all of the information is contained within the single system, rather than the disparate and incompatible legacy systems and this has led to faster, more effective decision making.