Microsoft Dynamics CRM is Pandora’s “internal one-stop shop” for information about its accounts. Dynamics CRM is integrated into both Pandora’s ERP system and its Microsoft Azure Retailer portal. Pandora’s Consumer Affairs, Customer Service, Marketing, Sales and Visual Merchandizing teams all have access to the system and they can all share information. And franchisees can access the system via the portal. “The ultimate goal for Pandora is to be the most recognized and loved jewelry brand in the world, and Microsoft Dynamics CRM helps us get it right,” says Laurie McDonald, Vice President of Sales, Pandora.