Microsoft Dynamics AX 2009

Meeting the global demands of your industry and business today and in the future

Enjoy successful sales and marketing results with Microsoft Dynamics AX

Microsoft Dynamics AX helps the people in your organization increase sales and reduce costs with relevant information at their fingertips. Sales and marketing managers work more effectively with their teams and sell more efficiently by using the Internet and telemarketing.

Microsoft Dynamics AX also helps your people manage a broad range of other business areas, minimizing the need for multiple systems.

  • Improve customer relationships. Get a real-time view of customer and prospect data with the ability to define relationships and track your correspondence, phone logs, and automatically generated activities. Take advantage of that information to strengthen customer relationships.

  • Increase sales force productivity. Identify and seize important sales opportunities with access to integrated sales information, and evaluate sales activities against the profitability of each segment or customer. Effectively manage your pipeline for increased closure rates.

  • Plan more effective campaigns. Simplify campaign planning, execution, and analysis by using rich ERP data with definable processes that can increase effectiveness and control costs by measuring the success and profitability of each campaign.

  • Optimize sales by managing telephone sales and marketing activities together. Gain insight into customer needs, improve lead generation and qualification, and improve sales performance by combining sales and marketing information.

Sales and marketing capabilities by edition

Feature

Business Essentials

Advanced Management

Advanced Management Enterprise*

Add-on components

Sales and marketing role centers

Unified communications

Global address book

Lead management

Opportunity management

Hierarchical process templates

Web-enabled CRM data

Microsoft Virtual Earth integration

Sales management

Sales force automation

Marketing automation

Telemarketing/ telesales

*Advanced Management Enterprise available as additional components for the Advanced Management edition only.

Key

Feature included

= Feature included

Feature available with Advanced Management Enterprise options

= Feature available with Advanced Management Enterprise options. You must have the Advanced Management edition to get features marked Advanced Management Enterprise only.

Feature available to add on to either edition

= Feature available to add on to either edition

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