
For gift and hobby store owners, slow-moving inventory is the enemy of profit. You need to know which items are moving, and which are dragging down sales so you can make better buying decisions and, ultimately, increase profit margins. Microsoft Dynamics Retail Management System (RMS) is designed to help you, the gift and hobby shop retailer, improve business processes which may lead to greater profitability. In brief, you can: | • | Maintain tight control over inventory and expenditures. | | • | Set up specialized item matrices for easy look up. | | • | Make strategic decisions based on accurate sales trends and reports. | | • | Create custom sales and inventory reports on what's selling. | | • | Customize your easy-to-use, point of sale (POS) displays. | | • | Keep pace with changing customer demands. | | • | Provide personalized service to builds customer loyalty. |
On This Page7 key benefits for gift and hobby store retailersHere are just seven of the many ways that Microsoft Dynamics RMS can help you improve business processes: 1. Improve profitability with efficient inventory tracking 2. Enhance your customers' shopping experience 3. Get better control over employee productivity 4. Use customizable management tools 5. Make better buying decisions 6. Get benefits of centralized information 7. Grows with your business 1. Improve profitability with efficient inventory trackingWith Microsoft Dynamics RMS, gift and hobby shop owners can manage their entire inventory—apparel, jewelry, art, magnets, key chains, books, collectibles, toys, and more—with accuracy. You'll be equipped to make better buying decisions, too. | • | Easily track and manage hard goods, soft goods, and convenience items. | | • | Support buying, pricing, selling, promotion, and analysis by style. | | • | Simplify inventory tracking with serialized items and multiple serial numbers. | | • | Manage multi-dimensional inventory requirements with easy-to-use matrix forms. | | • | Support multiple suppliers for each item. | | • | Easily produce assembly kits. | | • | Track inventory with specifics such as weighed, measured, and by bin. | | • | Manage unlimited inventory items and transactions. | | • | Locate items quickly by searching on the supplier reorder number. | | • | Put items on backorder for future deliveries from the POS. | | • | Replenish inventory based on reorder point/restock level or quantity sold. | | • | Upload item costs to headquarters when cost information changes at the store level. | | • | Create purchase orders that reflect the matrices you set up. | | • | Export purchase orders to Office Excel and Office Word for easy customization and viewing in a matrix grid format. |

Click to open larger image Illustration: Setting up Departments and Categories allows reporting on different levels of detail. 2. Enhance your customers' shopping experience| • | Capture, show, or hide customer contact and demographics on the POS screen. | | • | Instantly access a complete history of purchases, payments, and account information at the POS. Suggest relevant up-sells, sale items, and volume discounts. Increase repeat business by keeping track of customer birthdays, anniversaries, and other important dates. | | • | Accommodate partial payments and account payments. Grant automatic discounts and differential pricing to special customers. | | • | Target your mailings directly to customers' special interests. | | • | Accept multiple tenders, credit cards, coupons, gift vouchers, and foreign currencies. Reprint electronic receipts to resolve disputes, speed rebates, and verify purchase dates and amounts. Serve others while keeping a stalled transaction "on hold." And sell even when your network is down. | | • | Easily track work orders, backorders, layaways, and quotes. |
3. Get better control over employee productivityJump-start productivity with a solution that's easy to learn and use, yet lets you maintain tight control over information and inventory to protect data and reduce theft. | • | Install and set up Microsoft Dynamics RMS easily, and teach employees basic POS functions in minutes. | | • | Protect your system with security-enhanced user logons. Lock out—or empower—any employee's access to sensitive data. | | • | Reduce shrinkage when you automate inventory management. | | • | View and print daily sales reports and journals at the POS terminal. | | • | Know which associates sell best. Predict what days and hours to staff up or cut back. And keep track of employee and volunteer profiles, too. |
4. Use customizable management toolsManage your store with ease and control. You can set pricing levels and promotions. You can effectively negotiate efficient, cost-effective ordering with suppliers with customizable Microsoft Dynamics RMS. Also, you can: | • | Configure POS screens to display exactly the information your clerks need. | | • | Easily set up pricing and sales for various items. | | • | Use various pricing structures for markups and discounts, including "Buy X, Get Y" and Mix/Match discount scenarios. | | • | Customize receipts and price labels with logos and promotional messages. Use flexible pricing for markups and discounts. And set up new sales and promotions—fast. | | • | Streamline buying with accurate knowledge of your ordering levels, best-price suppliers, and automatic purchase orders. | | • | Make the solution's wizards do your work. It takes just minutes to input new items, manage inventory, and perform everyday chores. | | • | Set security levels for individual sales clerks and cashiers. Data fields can be hidden, view-only, or changeable. |
5. Make better buying decisionsMicrosoft Dynamics RMS has more than 100 reports with extensive formatting options so you get the information to make better business decisions for your gift or hobby store. With accurate and timely information at your fingertips about sales, profitability, inventory, and customers, you'll know exactly what sold best in every department, category, and season. You'll be able to decide what to buy or mark down, and track return on investment (ROI) for marketing initiatives. | • | Generate sales and inventory reports to help you decide what to buy or mark down. | | • | Track ROI from ads, mailings, promotions, sales, and discounts. | | • | Preview, print, or export data in multiple formats. | | • | Filter, hide, sort, and group data as you like it. | | • | Add logos and graphics for formal reports. |
6. Get benefits of centralized informationWant to send financials to your accounting program? Or sell through an e-commerce storefront? Microsoft Dynamics RMS can help deliver. Built on the latest Microsoft technologies, this integrated solution keeps information moving smoothly across your entire business and connects easily with other applications, platforms, and peripherals, such as the Microsoft Office system. The solution: | • | Works with the Microsoft Office system, making it easy to create and deliver communications that connect you with your best customers. | | • | Can be integrated with legacy systems, accounting or financial software, Electronic Draft Capture (EDC), credit card services, and e-commerce storefronts—with the help of a Microsoft partner and third-party solutions. It also can be integrated with all your business channels—in-store, catalog, phone, and e-commerce—to provide a superior customer experience. You can ship and track orders online. | | • | Manages accounts receivable and trades summary POS data with popular accounting software to eliminate double entry. | | • | Uses EDC to integrate with leading credit card services to reduce fraud and keyboard errors. | | • | Smoothly integrates Web sales from multiple sites with the help of a Microsoft partner and a third-party application. | | • | Uses the POS as a data collector for back-end Electronic Retail Planning/Customer Relationship Management (CRM) applications. You can also work with a Microsoft partner to set up your system to enable personal digital assistant (PDA) and mobile/wireless stations. |
7. Grows with your businessYou can help protect your investment and keep the same software and systems as you pursue chain-wide success or simply grow into multiple stores and retail channels. Here are a few things to keep in mind: | • | You can add new lanes or stores to your system with minimal disruptions to retail service. | | • | A common POS platform that spans single- or multi-store locations is offered through Microsoft Dynamics RMS. | | • | As you add customers and products to your system, flexible Microsoft SQL Server technologies let you store and manage virtually unlimited amounts of information. | | • | Invest in your business, not in information technology (IT) support. Microsoft Dynamics RMS does not require an expensive IT staff to set up and maintain, and it adapts to meet specific retail needs. As your business changes and grows, your Microsoft Certified Partner can provide support and assistance with customizing, integrating, and scaling your solution. | | • | Count on Microsoft. Start a long-lasting relationship backed by one of the world's leading technology providers. Microsoft Dynamics is a family of connected applications and services for small and mid-sized businesses, with years of experience delivering business applications and services known worldwide for top quality. |

Click to open larger image Illustration: Keep track of what’s selling fastest and making the most profit for your business. How to get itLearn about bundle offerings that have Microsoft Dynamics RMS together with a PC and all the POS peripherals ready to plug in and go. Already have some of the hardware components and want to see if they'll work with Microsoft Dynamics RMS? Check your hardware's compatibility. Contact us using our Request More Information form. We'll help put you in touch with a Microsoft Certified Partner, who will work with you to purchase and install Microsoft Dynamics RMS. Microsoft partners are trained professionals who have retail industry experience.
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