Challenges of the future: The rebirth of small, independent retail in America
Published: January 27, 2006
This white paper, written by Jack Stanyon for the National Retail Federation , turns conventional thought on its ear. It looks at the state of the small, independent retail industry and deems it ripe with opportunity and innovation. This paper focuses on the various effects that micro- and macro-trends have on small, independent retailers and their large competitors. It also suggests that smaller retailers try a new approach to business to take advantage of emerging opportunities. The author is president of EDGE, an independent marketing and communications consultancy that works in growth marketing strategy, new product development, brand management, advertising, public relations, market research, and employee communications.
