Marketing Solutions Center

Marketing departments are responsible for developing and implementing marketing strategy, successfully conveying key messages to target audiences, and then refining future marketing efforts based on past results. Day-to-day, they are busy with the complex task of managing campaigns. Without a centralized system for coordinating these campaigns, direct customer communications, print media advertising, event sponsorship, and other marketing-led activities can soon inundate marketing managers and staff. In order to effectively manage campaigns and track results, Marketing departments can benefit from a highly-automated business management solution that connects marketing with Sales, Finance, and other departments.

Julia: A day in the life of a Marketing Executive

As the Vice President of Sales and Marketing, I am responsible for our company's overall marketing strategy. My ultimate goal is to increase our market share and decrease that of our competitors. To that end, I monitor the effectiveness of our marketing efforts and constantly work to improve ongoing and future campaigns.

I spend my time in meetings with my staff discussing tactical issues, working with other executives to develop strategy, and tracking sales trends and responses to marketing campaigns. Our marketing staff is extremely talented and creative, but we need enough information to point us in the right direction. Microsoft Dynamics CRM offers holistic views of our customers and sales that help us hone our marketing activities.

When it comes time to set up and implement campaigns, marketing automation wizards in Microsoft Dynamics CRM streamline the process and make it easy to track and report results. With these tools, my staff is in control and provides me with the data I need to prepare a solid business case to the President and Chief Executive Officer (CEO).