Executive Biographies
Chris Lewis
Chris Lewis
Vice President, Interactive Entertainment Business,
Microsoft EMEA
As vice president, Interactive Entertainment Business (IEB), Chris Lewis drives all aspects of sales and marketing for Xbox 360 and Games for Windows across Europe, the Middle East and Africa (EMEA).
Lewis is responsible for continuing the growth and success of IEB across the region, working to position the Windows and Xbox platforms as great gaming and entertainment experiences. Another role is to produce strong business opportunities with Xbox for retail and publishing partners.
Before taking on these roles, Lewis was senior regional director for Northern and Eastern Europe, Entertainment & Devices Division. This included the U.K. and Nordic countries as well as the challenge of developing key Eastern European territories for Xbox 360 and Windows Vista launches.
Lewis joined Microsoft U.K. in 1989 to manage the Channel, Education and Mac Channel Sales. After developing some of the large systems resellers in the PC and Mac space, he went on to create the first truly focused reseller program in 1990 — Microsoft Specialist Centres.
Lewis then spent two years in Enterprise, managing Microsoft’s Partner and Select Licensing business, before moving to lead the Corporate Customer Unit in 1996. This included competitive partner recruitment, service readiness, direct marketing resellers, and Microsoft Certified Solution Provider program development and marketing.
Over the years Lewis has garnered a number of prestigious company awards, including the EMEA Chairman’s award from Bill Gates in 1999. He more recently picked up the WW Best Sub award for the Home and Entertainment Division U.K.
Before joining Microsoft Corp., Lewis spent five years in the electronic components industry in sales, marketing and general management with STC (Standard Telephones and Cables Ltd.).
