VimpelCom launches Beeline TV - based on Microsoft Mediaroom IPTV platform
VimpelCom Communications brings a new era of TV to Russia, starting in Moscow, with the launch of Beeline TV, an IPTV service powered by Microsoft Mediaroom.
VimpelCom Communications “VimpelCom” brings a new era of TV to Russia, starting in Moscow, with the launch of Beeline TV, an IPTV service powered by Microsoft Mediaroom.
Beeline TV is the first Mediaroom service to launch in Russia and the CIS and follows a successful commercial trial of the Microsoft platform by VimpelCom under the Corbina TV brand.
The agreement between Microsoft and VimpelCom to deliver an IPTV service on the Mediaroom platform was signed in May 2008. You can view the press release here .
Dmitry Malov, Senior Director, Regional Broadband Development, VimpelCom, commented, “In delivering an IPTV service on the Microsoft Mediaroom platform we are able to offer our subscribers a more personal and connected TV experience. From launch, subscribers will enjoy a huge range of standard and HD channels as well as thousands of shows, films and cartoons on-demand. Combined with powerful DVR capabilities we believe Beeline TV gives consumers in Russia more choice and more control to watch what they want, when they want.”
From launch Beeline TV subscribers will be able to enjoy:
- Features such as Digital Video Recording, instant channel change and fast search using keywords
- 3,000 on-demand programmes and movies
- 125 channels including 4 HD channels
- Nash Football channel (includes matches from Russian Premier League, Russian Championship and indoor Russian Championship)
Andreas Mueller-Schubert, General Manager, Microsoft TV, Video and Music Platform Business, Microsoft Corp. commented, “VimpelCom joins a family of the world’s leading service providers delivering compelling TV services on the Mediaroom platform, including AT&T, BT, Deutsche Telekom, Swisscom and many more. The success of each can be clearly seen in their growing subscriber numbers and the high levels of customer satisfaction. We are excited that Russian consumers can now join more than 3 million subscribers worldwide in experiencing connected TV powered by Mediaroom.”
Subscribers to the Beeline TV service will be offered the base package (100 channels) for 270 Rubles per month and the advanced package (125 Channels) for 495 Rubles per month with on-demand shows from 5-100 Rubles.
Beeline currently has more than 800,000 broadband subscribers in Russia.
Microsoft Mediaroom is the world’s most deployed Internet Protocol television (IPTV) platform. In the 12 months to April 2009 the number of subscribers more than doubled, lifting Mediaroom to the No. 1 spot in the global IPTV middleware market, according to figures from Screen Digest.*
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If you’d like to know more about the launch of Beeline and how Mediaroom is defining the future of TV, please contact the PR team:
Email: MSTVemea@webershandwick.com
Phone: +44 (0)207 067 0500
* The data is from Screen Digest’s TV Technology Intelligence service, which tracks operator-by-operator TV technology deployments on a global basis.
