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SMBs stay ahead of the game

The game is always changing for small and midsize businesses. You need to be lean and stay lean, so you never invest a cent more than needed, but scale instantly when required. You need to do business anywhere and be faster and bolder than the competition. And you need to leverage all of your data to its fullest to target the right opportunities and win sales. In each of these areas, Microsoft offers tools and technologies that can help you stay ahead of the game. And when you’re ahead of the game, you lead.

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Be lean and stay lean

In today’s business environment, doing more with less has become the new normal. Now it is imperative to get the most out of every investment. Technologies such as virtualisation and the cloud can enable you to achieve your business goals more cost-effectively by helping you get more value from IT while reducing or eliminating up-front costs. Microsoft is a leader in the 2013 Gartner Magic Quadrant for Server Virtualisation for the third year in a row. Why pay more to virtualise with VMware when you can get a leading virtualisation platform built in at no extra cost with Windows Server 2012?

Do business anywhere

As the division between personal and business lives blur, more people are working from home, from the office, and on the road—and using a growing assortment of mobile devices to do this work. This flexibility can create great business benefits by fostering happier, more productive employees.

But it can also create IT management headaches and data security risks. Now, with Windows Server 2012 you can provide your employees with the freedom to do business nearly anywhere they need to be—and have peace of mind from a platform that helps protect your data. Do your employees have the flexibility to do business anywhere?

Tap your data goldmine

Most organisations are sitting on a goldmine of information, from customer purchase histories to product profitability data. Those who can use data to their advantage will win. The challenge is to get visibility into your data—to gain the insights needed to target the most profitable customers and win new sales. Now it is possible to use familiar tools such as Microsoft Excel to get to the data you need, and to use that data to generate the insights that will help you grow your business. Are you using your data to help you stay ahead of the competition?