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Marketing has changed dramatically in the last few years. New technologies from social media and mobility to rich digital media devices and natural user interfaces are transforming how and where consumers and business users interact with content – and therefore how and where marketers connect with customers. As a result, digital marketing has become a top concern for marketers everywhere. To win customers, marketers need to become highly adaptive, and responsive. Success depends on innovative real-time connections with customers, integrated and personalized website and brand experiences, and better customer intelligence.
To survive in this new paradigm, enterprises must make a strong commitment to digital marketing through renewed investment in technology and innovation, deep partnerships, and an integrated approach to customer-centric data. Ultimately, the ideal online marketing solution must fully address the three R’s: reach, retention, and revenue. It must make the connections between back-end technologies and many touch points available to customers, including mobile devices, PCs, and interactive TVs.
THE MICROSOFT SOLUTION
Microsoft is in a unique position to help marketers harness the power of media technologies and build a marketing platform for the future – one that improves efficiency, effectiveness, and agility across all marketing touch points. We have access to a huge online audience across multiple digital devices. And our tools and technologies allow you to:
with the right people at the right place, and at the right cost
Monetize the experience
through e-commerce and advertising revenues
Gather and analyze customer data
to gain insight and agility
Our offerings include customer relationship management tools, business productivity tools, social computing platforms, and other solutions to facilitate enterprise-wide collaboration and boost campaign results. And we provide all of this in the form of a flexible, scalable platform that optimizes the use of on-premise and cloud assets to simplify IT concerns.
Integrated Marketing Management
More and more, digital technology is having a profound effect on companies: it is enabling better targeting and audience connections, richer brand expressions and personalized customer experiences, and deeper marketing intelligence. To keep up with changes in consumer behavior and advances in technology, today’s companies need to be more innovative, adaptive and responsive. They need to know how to leverage digital experiences, data and technology to make their marketing programs and platforms more powerful. Integrated Marketing Management is integration of all marketing tools, approaches, and resources within a company which maximizes impact on consumer mind and which results into maximum profit at minimum cost. Microsoft and its partners can assist with the implementation and integration of all these tools along with other components of the marketing mix to help companies gain edge over their competitors.
Multi-Channel Customer Experiences
More and more, digital technology is having a profound effect on companies: it is enabling better targeting and audience connections, richer brand expressions and personalized customer experiences, and deeper marketing intelligence. To keep up with changes in consumer behavior and advances in technology, today’s companies need to be more innovative, adaptive and responsive. They need to know how to leverage digital experiences, data and technology to make their marketing programs and platforms more powerful. Microsoft can help companies by creating experiences where consumers will be able to access the same programs and cloud-based content from any device—personal computer, laptop, smartphone, Digital Signage, or tablet. This ability to work seamlessly anytime, anywhere, on any device will better meet the needs of the “on demand” generation.
Products that Perform
At the core of digital marketing solutions are Microsoft SharePoint, FAST, and Atlas Advanced Analytics. These technologies enable you to effectively tap the Internet, digital advertising, and social media to drive and measure business results. Combining SharePoint for Internet Sites and FAST, you can create adaptive websites that drive revenue through engaging social and touch-based experiences. These same solutions can help you influence cross-channel engagement or skillfully manage customer experiences across a variety of touch points with consistency, flexibility, and effectiveness. What’s more, you can couple Microsoft ATLAS Advanced Analytics with self-service business insight technologies to create solutions that tie together website analytics, social media information, and customer relationship management/enterprise resource planning (ERP) systems for unique insight into customer behavior and campaign effectiveness.
To deliver these digital marketing solutions, we often collaborate with our certified partners who bring the added benefit of their industry-focused expertise. These leading interactive agencies and system integrators have the skills and experience to fully connect the front end (e.g., advertising and websites) with the back end (e.g., customer databases and web servers to ensure that your campaigns are both compelling and productive.
Microsoft Digital Marketing Solution Benefits
Provides content delivery over multiple media, brands, and locations
Drives focused marketing and advertising of products and services
Increases number of unique visitors, click-throughs, and online conversion rates
Significantly boosts cross-sell and upsell activities for generating more revenue
Speeds time to market
Reduces IT staff burden and lowers IT support costs
Supports better deployment and configuration process for new tools and technologies
Provides scalable, extendable infrastructure
Increases flexibility for expanding content and user experience
Offers centralized, integrated tools to effectively manage and secure the enterprise platform
Facilitates building compelling websites that provide rich customer experiences
Kelley Blue Book Provides Timely, Interactive, Web and Mobile Content
Ferrari Builds on SharePoint for Better Customer Connections
Microsoft Solutions from Avanade and Accenture
ROI of building a company-wide, video podcasting portal using Microsoft SharePoint 2010.
Read the white paper.
Automotive, Industrial Equipment & Aerospace Digital Marketing
Consumer Goods Digital Marketing
Online Financial Services
High Tech & Electronics Digital Marketing
Retail & Hospitality Digital Marketing
Microsoft SharePoint 2010 for Internet Sites
Microsoft FAST Search Server 2010 for SharePoint
Atlas Advanced Analytics
Microsoft Media Network
Microsoft Advertising Community
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