Microsoft partner develops cloud services business with internal usage rights.
Adepteq, a 12-person Microsoft Gold Certified Partner, wanted to develop its online services business and learn about Office 365 so that it could exploit growing demand for SharePoint and Exchange Online.
Internal usage rights for Office 365 allowed Adepteq to understand the new technology, explore the business opportunity and begin marketing to their customers. The company also used it to plan their own migration to the platform.
Adepteq benefitted by building a prototype environment to develop their expertise and give demos to customers. They also use Microsoft online services internally, to manage the businesses and to run online seminars for potential customers.
Adepteq is a 12-person Microsoft Gold Certified Partner based in Aylesbury. It specialises in using Microsoft technology to deliver business improvement, drawing on its competencies in ‘Portals and Collaboration’ and ‘Content Management’. This means that online cloud services, such as Microsoft Office 365, are an essential part of its future plans.
"Internal usage rights have given us access to the latest technology for our own use and a head start in building our Office 365 business. When it comes to cloud services, we’re all in too!"
Ian Loman, Director and Senior Business Improvement Consultant, Adepteq
It had been selling Microsoft BPOS for some time but when Office 365 was unveiled Adepteq saw that it had the potential to deliver enterprise SharePoint functionality from the cloud alongside hosted Exchange email.
“By combining all this into one package, Office 365 makes everything easier,” says Ian Loman, Director & Senior Business Improvement Consultant at Adepteq. As soon as they had the chance, Adepteq joined the beta program and began using their internal usage rights to understand the new technology, explore the business opportunity and begin marketing to customers.
Thanks to the internal usage rights Adepteq gets as a Microsoft Partner, the company was able to learn about the new service. This experience has been very useful in preparing to sell the service to customers. “The big thing for us has been the improvements to SharePoint Online. This is a massive leap and we’ve been able to test all the new features and make sure we know how to use them in our work for our clients,” says Loman.
In fact, Adepteq used Office 365 to set up a complete demo site with full document management, my sites, search and filtering. This allows their staff to demo the service to customers.
In fact, Office 365 helps with this too. Since the recession started to bite, customers have been reluctant to take time out to attend Adepteq’s in-person seminars and workshops. However, using Lync 2010, Loman can run shorter, virtual seminars. Customers can attend without leaving their desk.
“We eat our own dog food here,” says Loman. What he means by this famous Microsoft phrase is that they use the software they sell. This means that the company can take advantage of Office 365 itself and see a real cash saving from their internal usage rights compared with hosting the technology themselves.
There is no doubt about the demand: “the Office 365 section on our website contains our busiest pages,” says Loman. Office 365 will help Adepteq broaden its potential market to include companies that don’t have the resources to run a complex SharePoint or Exchange environment in-house or who are looking for an efficient way to upgrade to the latest versions. The opportunity for Adepteq lies in the professional services it can provide: setting up SharePoint and Exchange, migrating to new platforms and helping companies use the technology to get a business advantage. Office 365 lets them do all these things quicker and more cost-effectively.
Internal usage rights have allowed Adepteq to develop its skills and services on Office 365 and they help the company sell it too. By using the software themselves, everyone in the company understands its features and benefits. Switching to cloud services has also freed up in-house servers for use by the company’s developers – a direct cost saving.
Loman concludes: “Internal usage rights have given us access to the latest technology for our own use and a head start in building our Office 365 business. When it comes to cloud services, we’re all in too!”.