Blog: Small businesses must empower staff with communications

Monday 25 February 2013

Customer service

Small businesses are constantly looking for ways to upgrade their IT offering without breaking the bank.

Cost-effective technology investments give such companies the opportunity to compete on a more level playing field with larger rivals.

Unlike big businesses, SMBs can rarely take advantage of economies of scale - so they need to be a little more inventive when it comes to budgets and costs.

New communications technologies give small firms an unprecedented opportunity to empower workers and reach out to their customers - something which can have a direct positive impact on the bottom line.

Unified communications solutions are now accessible to companies of all sizes, not just the super-rich and technology savvy.

This means employees can converse with each other - and customers - using the channel deemed most appropriate at the time.

For important calls with valued customers, it may be a good idea to set up a video conference, while for in-house conversation, instant messaging may do the trick.

A range of tools are available as part of a single integrated solution, giving companies more flexibility than ever before.

This is the new age of business communication - and it's important for your people to have a voice over as many channels as possible.

Posted by Alex Boardman