Thursday 28 March 2013
The success of almost every small business is reliant upon its ability to attract and retain customers.
In a tough economic climate, with constantly increasing competition for trade, this is not an easy task for any company.
But there are things small company bosses can do to build stronger relationships with their paying customers.
One of the easiest ways to generate customer loyalty is to ensure your business is available - with communication channels open at all times.
The better firms are able to connect to their clients, and the more effort they put into engagement, the more likely they will keep hold of them for the long term.
Upgrading to Windows 8 can potentially help small businesses connect with customers more effectively.
The operating system is built for applications - it features many built-in apps for the things small businesses do the most.
This includes emailing, sorting calendars, social networking and sharing information.
When businesses upgrade to Windows 8, they are able to consolidate information, and free up workers to take advantage of cloud-based solutions.
As such, small business employees can remain connected to customers, colleagues, files and apps, wherever they are working.
Posted by Sarah Parish