Monday 28 May 2012
Price should not be the main consideration when a small business signs up for web hosting services.
If a price seems too good to be true, it normally is.
While very cheap web hosting packages are available - some may even be free - businesses will not receive the same service quality as if they become paying customers.
And for businesses looking to drive revenue through their websites, this can be a major problem.
If a company signs up with an unreliable hosting firm, the chances are that at some point there will be a service outage and they will be left high and dry.
While hosting services may be restored within a certain timeframe, any downtime is enough to cost online traders potential sales.
Not only this, but if a consumer visits an ecommerce website and finds it out of action, they are unlikely to return for another try.
They are more likely to find a competitor's website and make purchases which boost the rival's takings.
Signing up for a cheap web hosting provider can be a false economy in this sense - businesses are far better off working with a reputable company with recognised industry expertise.
Posted by Alex Boardman