Cloud 'set to boost global competitiveness'

Wednesday 11 December 2013


Access to the cloud is helping to boost international competitiveness for UK businesses, it has been claimed.

Pete Baxter, UK managing director at Autodesk, said hosted services are changing the way his company's design and engineering customers work.

"The cloud represents an opportunity to continue to boost our competitiveness in the international manufacturing market, enabling a new breed of designers to run cloud-based simulations to refine their designs, collaborate with colleagues and partners in any geographical location," he told the Guardian.

Mr Baxter said the cloud offers access to "unlimited computing power", without the previously prohibitive costs.

He predicted that 2014 will be the year in which the cloud enables "a whole new set of innovations", driven from emerging design companies as well as established names in the manufacturing sector.

This will occur as the true power of cloud-based design, simulation and analysis - as well as collaboration - is realised, Mr Baxter told the news provider.

One outcome of this, he forecast, will be that smaller companies will be able to compete and win in a global market.

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Posted by Alex Boardman