Friday 25 January 2013
Small and medium-sized businesses (SMBs) may be able to achieve rapid growth by exporting goods and services to Brazil, it has been claimed.
Sarah Shields is executive director of consumer and small business for Dell UK and Ireland, told Guardian Professional that the South American nation has one of the fastest growing markets in the world.
She noted that Prime Minister David Cameron visited Brazil in September 2012 and came back urging UK businesses to establish trade links in the country.
"For small companies, Brazil has lots to offer," Ms Shields stated.
She explained that the nation will host two of the world's largest sporting events in the next four years - the FIFA World Cup in 2014 and the summer Olympics in 2016.
"The accompanying investment in new infrastructure must lead to new business and partnership opportunities," Ms Shields added.
"However, as with any business venture, it is essential that entrepreneurs understand the dynamics of the business environment of the market which they are targeting."
She noted that Brazil has 26 different administrative states all with their own character, traditions and economic profiles.
"Finding the best one for your business can make all the difference in generating the best results," Ms Shields said.
Business leaders should always understand the regulations attached to the business sector before embarking on any venture, she noted.
In her view, it may be wise entering the Brazilian market through a partnership or joint venture to allow time to learn about it from someone with established trade links.
Posted by Dan Smith