Fast broadband helps boost productivity, say business leaders

Tuesday 19 February 2013

Business leaders believe fast, reliable broadband has a vital role to play in increasing productivity, it has been reported.

According to research conducted by the Institute of Directors (IoD), 83 per cent of business leaders think that improving broadband services will help raise productivity.

And this can help increase output and increase bottom line profitability for the organisation.

With business grade connectivity at their disposal, companies can take advantage of high-bandwidth online services such as cloud computing.

This gives businesses the opportunity to equip employees with more sophisticated IT tools and services, which can help them do their jobs better.

Corin Taylor, senior economic adviser to the Institute of Directors, said fast, reliable internet connections are "essential to a modern business".

However, he noted that far too often, the UK's existing infrastructure falls short.

"Increasing internet speeds would encourage many employers to invest in expanding their businesses and taking on more staff, giving the economy a welcome boost," Mr Taylor stated.

"The digital age is about flexibility and efficiency, but rural businesses in particular are missing out on those advantages because the landline and mobile networks simply aren’t up to scratch in large parts of the countryside."

Once a business has access to high-speed broadband, services such as Office 365 can be used to deliver a front-line productivity boost.

Posted by Sarah Parish