Thursday 14 February 2013
Going viral can help small and medium-sized businesses (SMBs) reach out to new customers and boost sales, it has been suggested.
In an article for Wired.co.uk, David Rowan suggested that social networks offer a range of opportunities for businesses.
Social media is not just useful for marketing purposes, he noted.
"You can also use online platforms to generate funding, build customer feedback, and improve your product," Mr Rowan said.
This can be achieved all in one go, without the need for any significant upfront investment, he added.
Mr Rowan suggested that if businesses can get people talking about their brands in a positive way, sales are likely to follow.
He suggested using crowdfunding services to get as many people as possible engaged in the process.
These can help small teams take big products to market in an entirely new way, Mr Rowan noted.
He cited the example of the Pebble and TikTok watches, which raised millions of pounds from Kickstarter users eager to be early customers.
"It's a research and development lab, marketing channel and customer-acquisition tool all in one," the writer claimed.
Microsoft has a range of tools and solutions which can help SMBs make the most of their marketing.
Posted by Jenny Arthur