More so than ever in 2013, it is vital that businesses have a well-established presence on the internet. In order to take advantage of the online economy - which is worth billions per year - businesses need to be active on a number of fronts, including social media, the blogosphere and in terms of their own websites. By failing to offer their own online landing pages, small and medium-sized businesses are missing out on one of the easiest way to connect with consumers in the 21st century.
Worryingly, despite the growing importance of the internet to daily life, many SMBs remain entirely offline. This means they have no website for consumers to visit, either to learn about the product or service offering, or make purchases directly over the internet. Why is this the case? In some instances, it may be due to a fear of the unknown - the SMB leader has limited IT skills and believes they lack the competence to run a website. Other SMB bosses may assume there is no need for a website in their line of business, but the fact is that the way consumers connect with companies has changed. Whatever your business or sector, it is extremely restricting having no website.
How to create a website with Office 365
SMB bosses should understand that, in 2013, establishing an online presence for their company is simpler than ever. Using the Office 365 productivity suite, almost anyone can set up and maintain a website. No experience is required to use the design features, which allow websites to be built without the need for HTML code. Indeed, SMBs can establish a web presence in just a few minutes, by using templates and customisation features to create a home page.
Having logged in with their Microsoft username and password, SMB leaders have access to a range of basic website construction tools. They can edit the layout of their website, then insert text, photos and videos as required. This allows them to create a professional image for the company, and ensure online consumers have a way of getting in touch online and finding out more about their business. Using the 'Preview' option, users can see how the web page will look to online viewers. And then, if they are happy, it is possible to publish the website online in a matter of seconds.
Registering your website
SMB leaders should not be put off by the need to register and purchase a website domain name - if they are an Office 365 subscriber there are no hosting fees to worry about. This means that users can set up a website for their business without any further expense.
With the Office 365 website-building tools, it is possible to get your business started online on a limited budget. Your company may wish to invest in web designers at a later date if you want to add more complex features, but in the first instance, this offers all the features you enterprise needs. Having a limited IT budget is no longer a barrier to entry in terms of getting online - just log in to your Office 365 account to get started.
To find out more about Microsoft Office 365, click here.
Posted by Steve Williams