Friday 6 July 2012
A new study has offered insight into the usage habits of media tablet users.
Research conducted by IT analyst Gartner indicates that 81 per cent of tablet users read and write emails on their handsets.
Some 69 per cent of users read the news on their tablets, while 63 per cent check the weather forecast, 62 per cent use social media and 60 per cent play games.
The study reveals the media tablets are being used for both professional and leisure purposes - explaining their relatively broad appeal.
Carolina Milanesi, research vice-president at Gartner, said the rapid adoption of media tablets is substantively changing how consumers access, create and share content.
”The survey found that more than 50 per cent of media tablet owners prefer to read news, magazines and books on screen, rather than on paper," he stated.
"On average, one in three respondents used their media tablets to read a book, compared with 13 per cent for mobile PCs, and seven per cent for mobile phones.”
Meike Escherich, principal research analyst at Gartner, said the ongoing convergence of previously distinct devices seems to be turning the market for consumer devices from hardware-centric to usage-centric.
Posted by Alex Boardman