Friday 18 January 2013
As large high street retailers continue to flounder, small and medium-sized businesses (SMBs) are carving a lucrative niche for themselves - on the internet.
Research conducted by Freelancer.co.uk points to a 42 per cent increase in the number of small businesses selling their products online.
The firm also saw a 36 per cent rise in the number of SMBs with an ecommerce website in 2012, suggesting that such firms are embracing the digital age as best they can.
Freelancer.co.uk discovered a 32 per cent rise in the number of start-ups trading exclusively online, without any form of physical presence.
Some 19 per cent of respondents said the main reason they were using the internet was for ease, while 14 per cent said the main factor had been cost.
“Small businesses have been encouraged to start exporting and their investment and efforts are paying off,” said Matt Barrie of Freelancer.co.uk.
“Small businesses are investing heavily in ecommerce as they know that is the future."
She said the decline of "previously untouchable high street giants" such as HMV and Comet has acted as a spur to SMBs to embrace the internet.
Doing so allows them to cut overheads and open up their products to new markets around the world, Ms Barrie stated.
Posted by Jenny Arthur