Tuesday 12 February 2013
Small and medium-sized businesses (SMBs) can use online services to gain an advantage over their rivals, it has been claimed.
Kjetil Olsen, vice-president of Elance Europe, said the web is "ushering in a new range of opportunities" to help small businesses access knowledge, tools and personnel.
Writing for the Guardian, he claimed the growing prevalence of user-friendly online services allows businesses to reduce overheads and maximise growth potential.
"Small tasks can be taken care of with free open-source software, and cloud-based premium services can be cheaper than their offline counterparts," Mr Olsen stated.
He said the difficulty with such an insurmountable number of online tools is knowing where to start.
"Which tools actually streamline efficiency rather than introducing added complications?" Mr Olsen questioned.
He urged SMB leaders to consider a range of online solutions, such as web-based productivity suites.
For instance, Microsoft Office 2010 enables SMBs to combine productivity applications with the communication and collaboration features of Microsoft Outlook.
And Microsoft Office 365 brings together online versions of the best communications and collaboration tools.
Posted by Alex Boardman