SMBs can build stronger brands using email marketing

Wednesday 5 December 2012

Customer service

Email marketing can be a valuable advertising tool for small and medium-sized businesses (SMBs), it has been claimed.

Writing for Business 2 Community, Jennifer Dinehart described email as "an effective tool to incorporate in your customer-relationship strategy for communicating and interacting with customers".

She noted that email is "far less expensive" on a cost-per-contact basis than other advertising options, such as banner ads, print advertising and telemarketing.

"It’s fast, inexpensive and easy to use as a marketing strategy. It’ll keep customers engaged, even when they’re not buying," Ms Dinehart claimed.

She said that reviewing emails is part of many customers' daily routine and allows them to immediately act on messages delivered by a company.

"With many customers now using smartphones and tablets, they get your message when and where they want it," the writer said.

"One of the greatest benefits of email marketing is that your message is delivered very quickly. Reader response times are generally within 48 hours."

Ms Dinehart said that email marketing builds brands awareness, and helps ensure businesses remain visible to their customers.

"This assures that when they are ready to buy, they will think of your company," she stated.

Posted by Jenny Arthur