Smartphone sales continuing to rise

Monday 28 January 2013

Smartphone sales are continuing to grow in the global mobile device market.

According to IT analyst IDC, the worldwide mobile phone market grew 1.9 per cent year-over-year in the fourth quarter of 2012.

The company said strong holiday smartphone sales raised shipments of these devices to levels nearly equal to those of feature phones.

Vendors shipped a total of 482.5 million mobile phones in Q4 2012 compared to 473.4 million units in the fourth quarter of 2011.

For the full year, the global market for mobile phones grew 1.2 per cent on shipments of more than 1.7 billion units.

In the worldwide smartphone market, vendors shipped 219.4 million units in Q4 2012, which represents 45.5 per cent of all mobile phone shipments - the highest percentage ever.

The 36.4 per cent year-over-year growth was slightly below IDC's forecast of 39.5 per cent for the quarter.

On an annual basis, 712.6 million smartphones were shipped globally in 2012, which was 44.1 per cent more than in 2011.

Kevin Restivo, senior research analyst with IDC's Worldwide Quarterly Mobile Phone Tracker, said the high-growth smartphone market still presents "ample opportunities".

"Vendors with unique market advantages, such as lower-cost devices, can rapidly gain market share, especially in emerging markets," he stated.

Posted by Alex Boardman