Smartphone vendors targeting increased market share

Wednesday 30 January 2013

Smartphone manufacturers will largely focus on increasing market penetration in the coming months, rather than innovating, it has been suggested.

Tudor Aw, head of technology at KPMG Europe, noted that there is little on the horizon which would qualify as "the next big thing" in this sector.

"As far as the global players in smartphones are concerned, it feels like we have not seen any new 'jaw dropping' features which would move the needle in terms of future growth rates for a while," he stated.

"It may be that we are entering a period where 'market penetration rather than innovation' will be the name of the game."

Mr Aw predicted that the leading manufacturers will see reduced growth rates in the coming year as competition increases in the sector.

According to Deloitte, smartphone sales are set to reach the one billion mark for the first time in 2013.

The firm expects shipment growth to continue over the next 12 months as more businesses and consumers purchase mobile devices.

It believes smartphones will become a "mass market phenomenon" and an everyday object around the world.

By the end of 2013, Deloitte expects there to be more than two billion smartphones with a touch screen or alphabet keyboard in use around the globe.

New users will be attracted by falling prices and improved network quality and coverage, the firm predicts.

Posted by Alex Boardman