Tablet market boom continued in Q4 2012

Wednesday 13 February 2013

Demand for media tablets continued to rise during the final quarter of 2012, it has been reported.

According to a report published by IDC, shipments reached a total of 52.5 million units worldwide between October and December.

The firm's Worldwide Quarterly Tablet Tracker pointed to 75.3 per cent year-over-year growth in the sector.

In the fourth quarter of 2011, 29.9 million units were sold.

And in the previous three-month period - Q3 2012 - 30.1 million media tablets were shipped.

IDC commented that lower average selling prices, a wide range of new product offerings, and increased holiday spending all acted as catalysts for the market.

"We expected a very strong fourth quarter, and the market didn't disappoint," said Tom Mainelli, research director for tablets at IDC.

"New product launches from the category's top vendors, as well as new entrant Microsoft, led to a surge in consumer interest and very robust shipments totals during the holiday season."

He said the record-breaking quarter stands in "stark contrast" to the PC market, which saw shipments decline for the first time in more than five years.

Microsoft's Surface with Windows RT tablet sold almost 900,000 units upon its introduction to the tablet market in Q4 2012.

"There is no question that Microsoft is in this tablet race to compete for the long haul," said Ryan Reith, program manager for mobile device trackers at IDC.

Posted by Alex Boardman