There is no such thing as a marketing 'silver bullet' for small and medium-sized businesses (SMBs), it has been claimed.
Ilan Leibovich, founder and chief operating officers at social entertainment company Rounds, said there is also no secret formula to immediate success.
Speaking to Business Insider, he said building a company brand is "a long process" and "a lot of hard work".
"The most obvious part is having a great product, one that the first batch of users will love and will want to share with their friends," he stated.
"Then, you have to give them the quick tools to do so - on Facebook, Twitter, Google+ etc."
Mr Leibovich claimed that search engine optimisation "never hurts", while commenting on blogs and in forums is also a must.
Viral videos on YouTube, preferably created by a company's users, can boost SMB's traffic very quickly, he said.
"You must keep your users engaged in using your product and connect with them on all relevant social channels," Mr Leibovich stated.
He said SMBs must always track their competitors and learn from them - what they are doing right and what they are doing wrong.
"You must be willing to try out new things and explore strange and unique ideas that at first glance, may seem a waste of time," the expert claimed.
He noted that every company is "very difficult" and each product has its own ingredients for success.
Posted by Jenny Arthur