A Nexus of converging forces - social, mobile, cloud and information - is transforming user behaviour and creating new business opportunities, it has been claimed.
According to IT analyst Gartner, these forces - disruptive in their own right - are working together to revolutionise business and society.
They are rendering old business models obsolete and creating new leaders, as the technology platform of the future emerges, the firm suggested.
"In the Nexus of Forces, information is the context for delivering enhanced social and mobile experiences," said Chris Howard, managing vice-president at Gartner.
"Mobile devices are a platform for effective social networking and new ways of work. Social links people to their work and each other in new and unexpected ways. Cloud enables delivery of information and functionality to users and systems."
These forces of the Nexus are intertwined to create a user-driven ecosystem of modern computing, he claimed.
Mr Howard said that until recently, people's most sophisticated computing experience was at work, and computing was limited at home.
But now, in the majority of cases, the opposite is true.
"The consumerisation of IT is a result of the availability of excellent devices, interfaces and applications with minimal learning curves," Gartner suggested.
"As a result of using these well-designed devices, people have become more sophisticated users of technology, and the individual has been empowered."
People now expect access to similar functionality across all their roles and to make fewer distinctions between work and non-work activities, the firm suggested.
"The combination of pervasive mobility, near-ubiquitous connectivity, industrial compute services, and information access decreases the gap between idea and action," said Mr Howard.
To take advantage of the Nexus of Forces and respond effectively, he urged organisations to modernise their systems, skills and mind-sets.
Mr Howard warned that companies which ignore the Nexus of Forces will be displaced by those that can move into the opportunity space more quickly.
Posted by Alex Boardman