Customer feedback can help grow businesses

Tuesday 13 November 2012

Making periodic changes to products and services can help business leaders increase sales and grow their companies, it has been claimed.

According to public information service Gov.uk, firms should constantly be tweaking their offering in order to better meet the needs of their paying customers.

"Getting customer feedback should help you to identify ways to improve what you’re offering to your current customers," it stated.

Businesses should ask their customers what they value most, how products and services could be improved, and what would encourage them to buy more.

This may allow the company to increase the price charged for goods and services, and attract new customers whose needs were not previously met.

"If possible, you should test out prototypes of improved products or services with a few existing customers," Gov.uk advised.

"By doing this, you can get their feedback and avoid making unpopular changes that could harm your business."

The advice service said that going through this process is equally important for all businesses, whether they are start-ups or established companies.

Listening to customers puts businesses in a much stronger position as they aim to deliver an offering which appeals to as many different people as possible.

Posted by Jenny Arthur