Mobile device markets driven by smartphone adoption

Thursday 15 November 2012

Smartphone sales increased by 46.9 per cent during Q3 2012 compared to the equivalent quarter 12 months earlier.

Research conducted by IT analyst Gartner revealed that 169.2 million units were sold, accounting for 39.6 per cent of total mobile phone sales.

Consumers and businesspeople are continuing to seek smart devices rather than standard mobiles - attracted by the promise of greater functionality.

As such, the mobile market as a whole witnessed a 3.1 per cent decline in shipments year-on-year to 428 million units.

But with smartphone demand continuing to rise, Gartner claimed there were "positive signs" for the mobile industry as a whole during the third quarter of 2012.

"After two consecutive quarters of decline in mobile phone sales, demand has improved in both mature and emerging markets," said Anshul Gupta, principal research analyst at Gartner.

He noted that mobile device sales increased sequentially, offering hope for the future.

"In mature markets, we finally saw replacement sales pick up with the launch of new devices in the quarter," Mr Gupta stated.

Earlier this month, Gartner claimed the popularity of notebooks, smartphones and media tablets will help generate 1.4 per cent spending growth in the region next year.

Posted by Alex Boardman