Online SMBs can profit on Cyber Monday

Monday 3 December 2012

Small and medium-sized businesses (SMBs) with an ecommerce offering may be able to cash in today (Monday December 3rd) as millions of consumers flock online.

'Cyber Monday' is predicted to be the biggest online shopping day of the year - and for many companies, the most profitable.

Research commissioned by online accreditation provider Trusted Shops indicates that 18 per cent of all internet purchases will be made today.

Some 65 per cent of online shoppers will buy an item on December 3rd, the study suggested, spending an average of £102.

The OnePoll-conducted study revealed that 28 per cent of shoppers intend to spend more than £100.

“Many shoppers are struggling financially this year, but we can see expectations are still at an all-time high for Cyber Monday," said Jean-Marc Noel, co-founder and managing director of Trusted Shops.

He said it is "vital" that retailers ensure their websites and teams are ready for what could be a record breaking day.

Some 11 per cent of consumers surveyed said they plan to spend more over the internet this Christmas, while 60 per cent will spend the same amount.

Posted by Jenny Arthur