Monday 10 December 2012
As more companies seek to increase agility and flexibility, 2013 could prove to be the year of the mobile device, it has been suggested.
Writing for Business 2 Community, Daniel Backhaus said there has been "much talk" about the rise of the mobile internet within business.
He noted that some analysts believe mobile data traffic could eclipse the desktop equivalent as early as next year.
Others believe this will occur in 2014 - but either way, mobile broadband usage on smartphones, tablets and laptops is continuing to rise.
"Alternate devices - as in anything other than traditional desktop or notebook computers - are on a tear and this is fundamentally changing the web," Mr Backhaus stated.
"Companies now really need to take a hard look at their digital strategies with a serious consideration towards device diversity."
He said many see responsive design as the solution here, while others are betting the farm on a mobile-first approach, with desktop almost as an afterthought.
"Only time will tell what approach is the better but one thing is for sure: the mobile internet - regardless of how you define or respond to it - is here to stay and growing rapidly."
He claimed that businesses "ignore this trend at their peril".
Posted by Alex Boardman