Monday 24 December 2012
Small and medium-sized businesses (SMBs) may need to reconsider their content marketing strategies in 2013, it has been claimed.
According to digital marketing agency Add People, SMBs need to focus more of their attention on publishing sharable content.
Many of the search engine optimisation techniques of old no longer work as effectively, meaning businesses need to find new ways of becoming visible.
Add People urged businesses to concentrate on developing new, relevant content that is shared across the web through social media and news syndication.
"This gradual shift is rapidly turning traditional link builders into bloggers," the firm claimed.
"A regular time investment to produce new content that's topical, shared through social media and news syndication is becoming an increasingly necessary staple within the marketing mix."
Earlier this month, Steve Lazuka, founder of Interact Media, claimed that blogs can be powerful online marketing tools for SMBs.
He said they can attract visitors to their websites, generate leads and guide consumers to the point of purchase.
"Blogging is particularly valuable for small businesses because it helps level the playing field with larger competitors," he stated.
"Better yet, it helps establish your company's persona."
Posted by Jenny Arthur