Friday 28 December 2012
An increasing number of businesses are investing in cloud-based customer relationship management solutions (CRM), it has been claimed.
Writing for Business 2 Community, Paul Anderson said CRM has "certain advantages" over traditional on-premise solutions.
These are making it "an almost a default choice" for many modern business organisations.
Mr Anderson said the advantages of CRM Software-as-a-Service (SaaS) include quicker implementation, reduced downtime and lower capital expenditure.
"The cost involved is mainly for subscription, maintenance and customisation," he noted.
The expert noted that cloud CRM users do not require a fully functioning IT department to benefit from such solutions.
And as a consequence, they are able to preserve IT budgetary resources to be used in other areas.
Mr Anderson added that CRM customisation is the most desired feature as it allows clients to integrate new features as required to best meet their business needs.
"Since it doesn’t involve any upfront investment, SaaS CRM has also become the first choice for companies that want to test if they are the right kind of customer for CRM solutions before investing in on-premise applications," the commentator said.
It has allowed firms to gain a competitive edge over their competitors with better customer management, he stated.
Posted by Jenny Arthur