Monday 14 January 2013
Small and medium-sized businesses (SMBs) can benefit from establishing a presence online, it has been claimed.
In an article for Ychange.com, Jim Smith noted that the business world today is "highly dependent" on the internet.
He commented that everything customers need must be "a mouse click away".
"As a business owner in 2013, you want to ensure your company has a strong online presence," Mr Smith stated.
"Create an attractive website to meet the needs of your target market and make sure that you have an aggressive social media strategy."
As a starting point, Mr Smith suggested that companies should register a Facebook page and potentially create a YouTube channel to display their video presentations.
Mr Smith said that, using the internet, companies can show upcoming events or introduce customers to new products they are carrying.
"You can have contests to encourage your followers to use your products and they can win prizes and/or discounts," he suggested.
"The possibilities are endless if you just get creative."
According to a report published by Boston Consulting Group, the UK has the most internet-enabled economy in the G20.
Posted by Jenny Arthur